Holton Secret Lab…..Where? In The Middle Of What……Why?

  • By Holton Secret Lab
  • 15 Jan, 2010
I suppose I should address the reason why we chose to be here. How many Street Rod Shops do you find in the middle of no where? Where? Somewhere in Oregon? Hmmmmm?
The first year of our business when we traveled to car shows with our big trailer and custom cars, we always had interest in what we do as “Wild Bill” does it well and it shows. Have you heard of “Deer In The Headlight Look”? That is what people and customers would give us when we said it was a small area in Oregon. I found I had to go all out with my ads presenting perfection with our image, pictures and text. We had to present “image” that set us a part at the shows, as often people would look at us like we were a redneck shop or a back yard shop. Nothing could be further from the truth.
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